After Kanye West’s departure from Nike, the ‘Yeezus’ rapper and fashion-icon was swiftly contracted by rival sportswear mega-brand adidas to work with the brand as a designer and creative influence.  And now that news has broken of an upcoming date where the long-awaited, hyper-coveted collaboration will be unveiled, the hysterical frenzy amongst sneakerheads and fashionistas alike has naturally begun.  With the 4:00pm (EST), February 12th date around the corner, the hype surrounding the New York Fashion Week unveiling will soon be nearing its climax as the website yeezy.supply; devoted entirely to the countdown has been launched.

As the immensely anticipated collaboration looks to be unveiled to the world via New York Fashion Week on February 12th at 4:00pm (EST), there is still no direct news on when the collab will be made available to the hungry public.  However, adidas has launched a newsletter for their devotees, allowing consumers to sign up via E-mail to receive release date information as it becomes available.  Sign up for updates here.

When the alleged Kanye West x adidas sneakers leaked, we reported on it.  Check out the supposed Yeezy 3’s here and share it with your sneakerhead friends!

STAY UP TO DATE WITH THE DROP BY FOLLOWING US ON TWITTER  
Follow @thedrop101 AND INSTAGRAM  @THEDROP101