Champion’s European faction presents us with a Spring/Summer advertising campaign for their sub-line, Reverse Weave, unveiling the seasonal 2015 collection of sportswear. The street-styled gear, embellished with enlarged logos and loud prints, takes aim at Champion’s new found popularity—facilitating the streetwear demographic with what they want. As contemporary fashion and footwear overflows with sportswear-inspired aesthetics, brands like Nike, Adidas, and Champion are overhauling their branding—presenting themselves in a more fashion-savvy light. Combining the elevated sense of style with Champion’s reputed moxie, and the ever-growing sportswear trend, the 2015 Spring/Summer Reverse Weave collection will surely be a hot-seller upon its release (early this year).
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